The Difference Engine

The Difference Engine helps founders and funders maximise business growth through category design. Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies.

I designed the visual identity and social media assets. I aimed to create a distinctive and memorable logo that reflected The Difference Engine’s personality and concept, ensuring it stands out in podcast directories and across social media. The challenge was to keep it fresh while keeping within the brand guidelines of the Categorical brand.                         Naomi Strinati 2024