Reach The Top

concept development and campaigne assets
Our aim was to re-energise Imaginations global teams, re-connect with customers and disrupt the recruitment market for engineers.

The strategy was bold; to make a film completely free of our products or technology. Instead, we worked with Cherful Twentyfirst to create a story around a powerful climbing analogy that helped focus the audience on the human values at the heart of our organisation.

Buoyed by their partnership, our climbers communicate Imagination’s mission to support their people and customers through challenging situations, with every action reinforcing messages about trust, cooperation, ingenuity, and the key sentiment of the campaign: reaching the top, together. And when they eventually reach it, the audience is left feeling an overwhelming sense of achievement.                         Naomi Strinati 2024