Brand Refresh
Positive is a tech PR agency, they empower B2B tech companies to bridge the gap between sales and marketing, achieving remarkable results to drive growth. 

We wanted to grow the visual brand to reflect the new brand vision of Credibility Capital. To do this all assets needed a refresh. This included creating a full an icon set, deck templates, website and social media templates. We developed new copy to divide the services into digestible categories. The categories being Ideas, Content and Comms.

Keeping the brand recognisable by using the original colours, typeface and logo, I introduced gradients and icons to give the old elements a fresh and crisp look.

naomi.g.strinati@gmail.com                         Naomi Strinati 2024