Product launch
IMG CXT introduces the revolutionary PowerVR Photon architecture, bringing high-performance, desktop-quality ray traced visuals to the palm of your hand. This includes ray traced shadows, reflections, global illumination, and ambient occlusion with high frame rates to users on the go.

The key feature of IMG CXT is ray tracing for mobile, especially useful for mobile gaming. The first mobile GPU core with ray tracing, we encouraged users to ‘Rays Your Game’. This campaign spanned social to print and video. A global campaign, we reached all out target market with breath taking visuals.                         Naomi Strinati 2024